Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
Generalization Is Everything, or Is It?
Effectiveness of Case Study Research for Theory Construction
Hidenori SATO
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Volume 15 (2016) Issue 1 Pages 49-58

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Eisenhardt (1989) is one of the most frequently cited studies on the methodological fundamentals of the case study for theory construction. This paper will first summarize the methodology espoused by Eisenhardt (1989). Eisenhardt suggests nine steps for conducting a case study as an effective research method for theory construction. However, most of the research that cites Eisenhardt only emphasizes generalizability. To be sure, Eisenhardt (1989) takes a stance of positivism and has an awareness of quantitative empirical research. However, he does not necessarily advocate only generalizability. Regardless, some studies that have drawn on Eisenhardt (1989) have emphasized only generalizability. This has the potential of restricting theory construction using case studies.

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ABAS is supported by Grant-in-Aid for Publication of Scientific Research Results from the Japan Society for the Promotion of Science.

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