Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
Establishing Galapagos Ke-tai’s Dominant Industrial Design
Atsushi AKIIKE
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JOURNALS FREE ACCESS

2017 Volume 16 Issue 6 Pages 287-300

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Abstract

The folding “clamshell” mobile phone was chosen as the dominant industrial design in the Japanese mobile phone industry due to the importance of mail functionality, and NEC actively pushed this style and acquired major market share. As a result, at the start of the 21st century, the dominant design “Galapagos ke-tai,” unique to Japan, was established. However, this dominant industrial design along with the functionality of these phones became a barrier to the Japanese mobile phone industry when they shifted to smartphones. In other words, a dominant industrial design determined the competitive positions of companies.

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