Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
A trap when using common key phrases
A case of an organization with multiple professions
Masami Abe
Author information

2020 Volume 19 Issue 5 Pages 193-205


It has been reported that the use of key phrases that all staff share a common understanding of is effective for integration inside an organization. At the Rakuwakai Otowa Hospital, however, integration failed due to the long-standing use of the terms “for the patient” and “patient first.” The staff had assigned different meanings depending on their profession to these terms based on which they had built successful track records for their profession. That experience acted as an inertia preventing changes in attitudes and behaviors and ended up accelerating individually optimal activities for each profession. It is not merely a matter of staff across units simply using the same key phrases; it is important to reduce the ambiguity of the key phrases through behavior.

Information related to the author
© 2020 Masami Abe. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
Previous article Next article