2021 Volume 20 Issue 6 Pages 211-222
Crossref Funder ID: http://dx.doi.org/10.13039/501100001691Grant/Award number:
The dynamic model of effectuation by Sarasvathy (2008) was a theory developed for expert entrepreneurs. So, what type of model would apply to nascent entrepreneurs? This paper is a case study of a nascent entrepreneur who established a business that uses crickets as a bio-resource. This nascent entrepreneur was interested in starting a business; however, he was unable to take immediate action and did not know what to do. Nevertheless, he was able to conduct an effectuation process by participating in a series of business plan contests and other acceleration programs. In this case, the acceleration programs provided three functions of (1) supporting goal setting from given means, (2) promoting interaction by requiring the use of social networks, and (3) making it easier to get commitment by providing credibility.