Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
Adapting the effectuation model for nascent entrepreneurs
The function of acceleration programs
Shohei HamamatsuMaya Fujita
Author information

2021 Volume 20 Issue 6 Pages 211-222


The dynamic model of effectuation by Sarasvathy (2008) was a theory developed for expert entrepreneurs. So, what type of model would apply to nascent entrepreneurs? This paper is a case study of a nascent entrepreneur who established a business that uses crickets as a bio-resource. This nascent entrepreneur was interested in starting a business; however, he was unable to take immediate action and did not know what to do. Nevertheless, he was able to conduct an effectuation process by participating in a series of business plan contests and other acceleration programs. In this case, the acceleration programs provided three functions of (1) supporting goal setting from given means, (2) promoting interaction by requiring the use of social networks, and (3) making it easier to get commitment by providing credibility.

Content from these authors
© 2021 Shohei Hamamatsu and Maya Fujita. This is an Open Access article distributed under the terms of the Creative Commons Attribution License CC BY 4.0 (Attribution 4.0 International) license. The CC BY 4.0 license permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
Previous article Next article