Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
Modularization as disruptive innovation
Yoshinori KonnoAyako Takai
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2021 Volume 20 Issue 6 Pages 239-251


The trend toward modularization, which has been evident in electronic products since the 1990s, is usually seen as a form of architectural innovation. However, the relationship between technology and the customer/market has been characterized by disruptive innovation wherein 1) the level of technology and the value of the product have been downgraded, and consequently, 2) conventional legitimacy has become invalid. Accordingly, although the current leading Japanese companies have not been negligent in their innovation, they have lost their share of the market to new products born from modularization, which had initially been thought of like toys.

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© 2021 Yoshinori Konno and Ayako Takai. This is an Open Access article distributed under the terms of the Creative Commons Attribution License CC BY 4.0 (Attribution 4.0 International) license. The CC BY 4.0 license permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
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