Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
A Note on New Product Project Selection Model
Empirical Analysis in Japanese Chemical Industry
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2004 Volume 3 Issue 4 Pages 73-84


By focusing our attention on one particular scoring method which is used to evaluate R&D projects, this paper seeks to specify empirically the factors that discriminate successful projects from failed projects in the Japanese chemical industry. Our statistical analysis revealed that when projects are evaluated in this industry, three factors, marketability, technology, and synergistic potential, tend to be valued by practitioners approximately in a 3:2:1 ratio. Although the project evaluations in this research were conducted ex-post, the findings suggest that the results may also be applicable in the project selection stage. Built on our findings, we propose a Continuous Improvement Scoring Method (CISM) that contains continuous improvement cycles, which links ex-ante project selection with ex-post project evaluation.

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© 2004 Global Business Research Center

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