Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
New Product Development and Evaluating Capabilities
The Case of the Material Industry
Junichi TOMITA
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2009 Volume 8 Pages 43-54


Effective new product development (NPD) is one of the most important processes firms should undertake in order to achieve a competitive advantage This paper will analyze the NPD process and explore organizational capabilities by presenting two case studies of the material industry. These analyses demonstrate that it is significant for material suppliers to evaluate not only material specifications but also the production process of their users and the performances of the users' products (system products). We call this “evaluating capabilities" and propose that knowledge beyond the business domain is necessary to achieve a competitive advantage.

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© 2009 Global Business Research Center

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