Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
Multiple Information Devices Users in the Era of Digital Convergence
The Relationship between YouTubers and YouTube Viewers
Takeyasu ICHIKOHJISotaro KATSUMATA
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JOURNALS FREE ACCESS Advance online publication

Article ID: 0170329a

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Abstract

Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (N = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.

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ABAS is supported by Grant-in-Aid for Publication of Scientific Research Results from the Japan Society for the Promotion of Science.

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