Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
Multiple Information Devices Users in the Era of Digital Convergence
The Relationship between YouTubers and YouTube Viewers
Author information
JOURNALS FREE ACCESS Advance online publication

Article ID: 0170329a

Download PDF (284K) Contact us

Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (N = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.

Information related to the author

Recently visited articles
Related information

ABAS is supported by Grant-in-Aid for Publication of Scientific Research Results from the Japan Society for the Promotion of Science.

Related journals