Takeyasu ICHIKOHJI1)(ORCID: http://orcid.org/0000-0002-8251-8676),
Sotaro KATSUMATA2)(ORCID: http://orcid.org/0000-0003-0496-8863)
1) Faculty of Business Administration, Toyo University
2) Graduate School of Economics, Osaka University
user innovation, UGC, multiple information devices users (MIDU), YouTubers, digital convergence
The final version of this article with its full bibliographical information is available. To access the article, click here (Vol. 16 (2017), No. 5 pp. 215-228).
Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (N = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.
Edited and published by : Global Business Research Center, UTokyo MERC Produced and listed by : Global Business Research Center, Yuhikaku