Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
Multiple Information Devices Users in the Era of Digital Convergence
The Relationship between YouTubers and YouTube Viewers
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JOURNALS OPEN ACCESS Advance online publication

Article ID: 0170329a


Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (N = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.

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© 2017 Takeyasu Ichikohji and Sotaro Katsumata

This article is licensed under a Creative Commons [Attribution 4.0 International] license.