Article ID: 0190326a
In the field of management research, the grounded theory approach (GTA) pioneered by Glaser and Strauss (1967) is frequently cited to assert methodological validity in qualitative theory-building studies, in contrast with quantitative research that uses majority hypothesis validation. Glaser and Strauss eventually came to disagree with each other, and GTA branched into three perspectives. Of these, Strauss and Corbin (1990), which defines coding and other analytical processes in detail, is cited most frequently although the studies that cite it do not necessarily reflect its characteristics. It is, therefore, clear that the differences in these three perspectives are not connected with differences in research methodologies.