Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456

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The development productivity dilemma
Managing the flow of a series of new products
Fumihiko Ikuine
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JOURNAL OPEN ACCESS Advance online publication

Article ID: 0210317a


In recent years, we have been observing a rise in cases of continuous development projects. However, if we try to improve development productivity using the data and development knowhow that we have accumulated, it then becomes difficult to use this to expand product functions. In fact, a “development productivity dilemma” actually exists, in which it is difficult for each product to have both improved development productivity and expanded product functions. In the case discussed in this paper, however, the company sacrifices development productivity to expand the product functions of a particular product and then applies this to streamlining and simplifying subsequent products. In other words, the development productivity dilemma was overcome by managing the flow of a series of new products.

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© 2021 Fumihiko Ikuine. This is an Open Access article distributed under the terms of the Creative Commons Attribution License CC BY 4.0 (Attribution 4.0 International) license. The CC BY 4.0 license permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.