A Hierarchical Formation and Characteristic Effects of Brand Relationships

Abstract

In this article, the relation and the difference between brand relationships, brand recognition and the images of brand itself were conceptually and empirically analyzed.In this article, the relation and the difference between brand relationships, brand recognition and the images of brand itself were conceptually and empirically analyzed.

As a result, it became clear that (1) brand relationships were formed through stages of brand recognition and the images of brand itself, and (2) these brand relationships had the characteristic effect that brand recognitions and the images of brand itself didn't have.As a result, it became clear that (1) brand relationships were formed through stages of brand recognition and the images of brand itself, and (2) these brand relationships had the characteristic effect that brand recognitions and the images of brand itself didn't have.