A Literature Review of Empirical Studies on Semantic Cues

Abstract

It has been recognized that developing appropriate and effective semantic cues is crucial and a substantial body of empirical evidence has been accumulated in the sematic cue studies. This paper provides a picture of several research streams in the studies. To be specific, the review is conducted on the following topics: wording cues, scarcity, multiple-unit prices, price comparison, and tensile price claim for discounted prices and unit pricing and temporal reframing of price for non-discounted prices. The paper summarizes the key findings and indicates directions for future research.