Abstract
Canned coffee's market would dwindle to fractions. It's necessary for company to inject a good idea to breakthrough the situations.
We note the behavior that watches the smartphone held in the opposite hand of a man drinking canned coffee.
And we decided to create a new magazine for smartphone named "GERGIA WEEKLY".
GEORGIA WEEKLY introduced a mobile magazine to enrich work breaks with the theme "reading while drinking." In fact, more than half of men in their 30s, 40s and 50s select the smartphone instead of traditional cell-phone.
The contents are updated daily. The magazine consists of micro contents that can be read in a short time.
Users are able to read authentic workplace stories or comics about working men and other valuable information for free. Today, GEORGIA WEEKLY continues to contribute to GEORGIA's branding from the medium closest to Japanese working men.
