Annual Design Review of Japanese Society for the Science of Design
Online ISSN : 2188-7772
Print ISSN : 1341-8475
ISSN-L : 1341-8475
Design that blends into the living
Satoshi UmedaTatsuya HamajimaMasayuki InoueMiko Sakamoto
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2015 Volume 20 Issue 1 Pages 1_134-1_137


Whether you like it or not, bottled mineral water becomes a part of the interior. But bottle designs in Japan lack this point of view. Their designs are noisy and unsophisticated.
This cannot be helped, because bottles have the role as advertisement. They have to stand out in the store for the shoppers to choose them.
We created a mineral water with no advertisement on the bottle, so that the bottle harmonizes with the interior.
We limited the sales channel to Amazon, so that the bottle did not need to have the role as advertisement like other mineral water in the store.
By appealing the bottle's design, we gained new customers. The design made mineral water a cool item to display in the room, and this product was taken up and shared by many media and SNS. A product with no advertisement, in fact was what consumers desired.

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