SCENERY OF LIFE IN FASHION DISTRICT THAT INFLUENCES INTERNATIONAL TOURISM : Through the living scenery seen by Taiwanese women and the residents' lifestyles in Daikanyama

Abstract

Starting with the Japanese pop culture, the number of people who are interested in Japan has been increasing. The charm of the cities in Japan should not lie in only the famous sightseeing spots but also the urban lifestyles, such as those in fashion districts. This research shows that from Taiwanese women's viewpoints, the living scenary in the fashion districts in Tokyo have much influence on travelers' images to and sightseeing activities in those districts. It also proposes that by clarifying the realities of those districts, from which such lifestyles are created, from now on the fashion districts should keep the quality and safety of the residential areas, and create their own unique characters with a flavor of urban living.