2008 Volume 73 Issue 625 Pages 559-564
On the basis of the POX model of the socio-psychology, the effect of personal relation on the preference evaluation on architectural work is formulated. Furthermore, considering the dispersion of the individual evaluation, the model is reformulated in the stochastic utility model. When the changing process of the individual evaluation in the group is reproduced by the simulation based on the model, we observed that the evaluation becomes identical in the group in the to each other favorable relation. The above result on the process is theoretically able to be proven.
