A STUDY ON CHARACTERISTICS OF BOOKSTORE CUSTOMERS' BOOKSHELF VISITING AND BOOK SEARCH BEHAVIOR

Comparison of building type, bookshelf arrangement, and customers' attribute by store

Abstract

This paper aims to clarify customers' behavioral characteristics at bookstores by focusing on building types, bookshelf arrangements, and customers' attributes of bookstores. We conducted plot research to investigate customer collection situation and trace observations in bookstores to grasp customers' detailed behavior. We found that customers' attribute and behavior vary by the bookstore, and that visual sequentiality of subject field of books as well as physical sequentiality influence how customers move around and browse books in bookstores.