STUDY ON COMPETITIVE FACILITY LOCATION MODEL BASED ON REILLY-HUFF INTEGRATION MODEL

Abstract

In this paper, Competitive Facilities Location Problem is concerned. Initially Reilly-Huff Integration Model is proposed. In the model, new concepts: Maximum Realized Demand and a new parameter of cost other than distance are introduced. Competitive location problem to maximize each facility's realized demand is proposed. Then a method of solution based on heuristic method is presented for finding the optimal and equilibrium facility location. Finally, optimal and equilibrium location is simulated, compared and analyzed, and the characteristics of presented location model are investigated.