FORMATION OF MANAGEMENT POLICY OF 'TAKARAZUKA SHIN-ONSEN' -AMUSEMENT PARK WITH HOT SPRING BATHFROM THE END OF MEIJI TO EARLY SHOWA ERA

Abstract

'Takarazuka Shin-onsen', a recreational facility with hot spring bath, had been developed to a large Amusement Park at suburb of Osaka. Ichizo Kobayashi managed it in the first half of 20th century. At the beginning, he tried to make cooperate with existing hot spring town at the other riverside. But his plan didn't come off. So he decided to manage 'Shin-onsen' independently of old town, where many geisha girls were employed. And he tried to differentiate the girls' opera, which he had established, from geisha that were equated with a kind of demimonde, developing his side more with fresh image.