A STUDY OF ENGAGEMENT THEORY AND FACTORS PROMOTING CIVIC ACTIVITIES

An empirical analysis of a case of Otaru City

Abstract

We clarify the factors which promote civic activities through survey analysis using Otaru City as a case study, referring to previous studies on place attachment, civic pride and customer engagement. The methods used in this study and the main findings obtained as a result of the experiments are as follows:

(1) Results of factor analysis revealed that the factors promoting civic activities in Otaru City consist of four factors: “participation”, “enthusiasm”, “attachment”, and “identity”.

(2) Results of covariance structure analysis suggested that “participation” and “enthusiasm” increase “participation in community activities” and that “participation” and “participation in community activities” increase “leadership”.