This study examines the model of evaluation structure by experience value in a comedy theater. First surveys researched the factor of strategic experiential modules in comedy theater was decided by factor analysis. Second surveys researched the factor and evaluation structure which affects ACT. Third surveys researched the evaluation-structure model by comparison with theater types and user type. The results are as followings:
1) The factor of FEEL“the upsurge of emotions” and THINK “attachment” affects the ACT “revisit” intention of a theater.
2) The "evaluation-structure model" differed, depending on ACT and the types of theaters
