Many modern planned residential area, especially new town do not have original souvenir and picture postcard which support identity of community. From 2002, we developed the 850 picture postcards which express the attractive scenery and history of the Senri new town, first large-scale new town in Japan. We found these community picture postcard are useful as 1) communication media of residents, 2) indicator of important landscape, 3) record for change of town, and 4) fund for local NPO group.
