MOTIVATION AND ROLE OF HOMEOWNERS OPENING THEIR PROPERTY TO THE PUBLIC AT “OPEN HOUSE LONDON”

Abstract

This study focuses on homeowners opening their property to the public at Open House London. On the basis of questionnaire it finally reveals their motivation and role. Close cooperation between a homeowner and an associated architect made a decision of participation and hosted many visitors by providing a guided tour, etc. Homeowners fully understood an organizer’s concept “quality of architecture design” and took a responsibility of educating citizens instead of aiming at gaining economical or social benefit or regarding it as an opportunity to start something new. Such a homeowner in fact has repeatedly participated, which makes this program attractive.