「祭り」のイメージと嗜好性に関する研究

廣田 篤彦; 坪井 善道

doi:10.3130/aijt.21.1247

AIJ Journal of Technology and Design

Online ISSN : 1881-8188
Print ISSN : 1341-9463
ISSN-L : 1341-9463

Urban Planning

A STUDY ON THE IMAGE AND TASTE OF THE “FESTIVAL”

Atsuhiko HIROTA, Yoshimichi TSUBOI

Author information

Keywords: Festival, Image, Trend taste

JOURNAL FREE ACCESS

2015 Volume 21 Issue 49 Pages 1247-1250

DOI https://doi.org/10.3130/aijt.21.1247

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Abstract

This paper is the investigation and the analysis about the image and trend taste of the festival. One’s favorite festival is “Sapporo snow festival” at men and women. The woman likes dancing in festival. The women’s conscious of trend taste about festival is high rate better than men. The image keywords are “happy”, “light” and “active” at trend taste of the festival.