This study focuses on the settlements that comprise Kamikatsu town in Tokushima Prefecture. The characteristics of each settlement were surveyed to evaluate the effects of residents’ consciousness of rice terrace landscapes, water environments, irrigation organisations, and new businesses on agriculture and rice terrace landscapes. The survey found that the agricultural settlements are a tendency to convert rice terraces into fields, except in settlements where a majority of residents are conscious of rice terraces as beautiful landscapes. As these new businesses become more prevalent, it has become clear that this is related to the agricultural.