History and Theory of Architecture
THE COMPOSITION AND DESCRIPTIVE CHARACTERISTICS OF GENERAL CATALOGS OF HOUSE BUILDERS IN JAPAN
2022 Volume 28 Issue 70 Pages 1590-1595
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2022 Volume 28 Issue 70 Pages 1590-1595
This report is an analysis of the general catalogs of nine major house builders in Japan. Among the elements in the general catalogs, we mainly analyze the “text” and “images”. The method used is text mining analysis. This analysis shows that in addition to “product introduction”, “corporate philosophy” is an important matter. This result indicates the characteristics of the appealing points that the medium of general catalog emphasizes.
Ethical standards of the publisher (‘Ethical Standards Concerning the Peer Review for the Presentation of Architectural Transactions and Works’)
