抄録
This study aimed to evaluate the performance of the culture and arts support programs of companies for persons with disabilities and to suggest the tasks to activate those programs as the means of cultural marketing by implementing the survey on the current state of the awareness of culture and arts support programs of the companies for persons with disabilities. Based on the results of the study, the tasks to lead companies to actively participate in the culture and arts support programs for persons with disabilities in the aspect of cultural marketing were suggested. First, the companies need to actively promote their culture and arts support programs for persons with disabilities and provide the information on them. Second, for the improvement of the understanding and awareness of persons with disabilities, the culture and arts support programs of companies for them should be implemented on a continuous basis. Third, the value of the culture and arts support programs of companies for persons with disabilities needs to be emphasized by presenting their various achievements. Fourth, the studies on the culture and arts support programs of companies for persons with disabilities as the part of cultural marketing need to be continuously conducted. Fifth, the companies should plan and implement the programs that may be led to the creation of employment simultaneously with supporting the culture and arts programs for persons with disabilities.
