A Study of Differentiation by Using Pheromones under the Control of Japan Agricultural Cooperative : A Case Study of Awaji Island

Abstract

Changed crops and different products by using pheromones under the control of JA Aawaji-shima are realized in the island of Awaji island. Cultivation of decreasing pesticide is realized by using a principal of villages for agricultural cooperatives and subsidies from administrations and JA Awaji-shima. Price of vegetables for cultivation of decreasing pesticide are higher than price of vegetables for habitual cultivation. Because their vegetables are safe. And they are trusted because they are saved by traceability-system. Thus supplmented safety by saving trust is a cause of diferentiation.