Abstract
The objective of this paper is to evaluate the impact of a new strategy of intermediation between farmers and retailers on improving the farmers' access to the market. The results of the investigation, carried out in Colombia, indicate that this strategy is effective on improving the farmers' access to the market. The main successful factors are: 1) the irrigation system, credit support and technical assistance given to the farmers have improved the productivity of the crops and the stability of the production; 2) the regional organization of the farmers has increased their offers and improved their bargaining power; 3) the intermediation between farmers and retailers has allowed an increase in the farmer's organization sales; 4) the active participation of the farmers in distribution has improved their responsibility and reduced the operating costs of the farmers' organization; 5) the low commercialization margin of the farmers' organization has improved the farmers' incomes.
