Abstract
From the early 1970s, cheap flower imports from South America have increased, thereby affecting the American flower market. Among developed countries, the cut flower market in America has already experienced decline This study outlines the characteristics of flower production and price changes by factors of flower production and analyzes those price changes based on U.S. Department of Agriculture and California State statistical data. On this basis, direction of management of U.S. flower production in the future is offered. Finally, this investigation of flower production trends and business strategies leads to development of an appropriate business model.
