台湾における「日本茶」市場動向と日本産緑茶輸出の課題

抄録

This study examines the distribution and sale of Japanese product green tea in Taiwan, with the purpose of the study to clarify the problems in export of Japanese product green tea for Taiwan. First, while Japan-produced "Japanese Tea" was sold for high-income class in Taiwan and both Japan-produced and Taiwan-produced "Japanese Tea" were sold for middle-income class, only "Japanese Tea" which was Taiwan produced was sold in low-income class. Therefore at middle-income class, Japanese-produced green tea begins to compete with Taiwan-produced "Japanese Tea". In the future, it is important to sell positively for middle-income class for export expansion of Japanese product green tea for Taiwan.