The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
Paper
The Scale Expansion and Functional Changes of Merchants in the Distribution of Farm Products in China : A Case Study of an Apple Production Center in Shandong Province
Xiaokai SONG
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JOURNAL FREE ACCESS

2009 Volume 18 Issue 3 Pages 47-51

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Abstract
This paper analyzed the cause of scale expansion and functions change of apple merchants in the distribution of farm products in China, based on an investigation result obtained in Shandong province. This paper concludes that due to the development of year-round sales of apples and an increasing number of large purchasing groups, the merchants expanded their business scale to adapt to these changes in apple distribution. Further, after the scale expansion, the merchants gradually break away from being the purchasing agent and place emphasis on refrigeration service and sale business.
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© 2009 The Agricultural Marketing Society of Japan
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