抄録
This paper clarified the present conditions and problems of business reorganization that Chinese vegetable export companies wrestled with as a result of the decrease in Chinese vegetable exports to Japan. While vegetable orders from Japan decreased, Company D shifted exports to Thailand, abolished a direct management farm for exports and established a direct management farm for the Chinese market. The organic vegetables harvested on this newly-formed farm by multi-product production are sold by a delivery to homes along with direct sales to general merchandising stores and restaurants. Problems regarding losses due the mismatch of the supply and demand and limits of the target market size have arisen, but countermeasures are being taken. Highlighting the currency of such changes, there is now an expansion of the organic vegetables market in China.
