Abstract
In this paper, the potential for the establishment of Producer's Organizations under the EU Reform of the Common Market Organization in the Fruit and Vegetable sector was reviewed. Based on interviews with Producer's Organizations and individual sellers dealing with citrus in Valencia, Spain, it was confirmed that Producer's Organizations have a number of problems, which can be arranged in three-point problem. The first point is that by moving to a single payment system for processing the citrus subsidy system, the Producer's Organizations no longer has benefits. Secondly, with the expansion of business with large retailers, Producer's Organizations's marketing costs, which rise in response to various packages, has clearly increased. Third, the establishment of Producer's Organizations requires capital investment such that their member producers partially pay; thus, many producers prefer sales to individual sellers who does not require it.
