The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
Paper
The Farm Village Promotion Mainly on Guest Farms in Sichuan in China : As an Example "Wu Duo Jin Hua" in the Chengdu Suburbs
Ying GUITakuji HASHIMOTOTakehiro FUJITAMasahiro YAMAOKenji HOSONO
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JOURNAL FREE ACCESS

2010 Volume 19 Issue 2 Pages 41-47

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Abstract
Dramatic changes have been seen in the lifestyles of Chinese urban inhabitants with the recent rapid economic development. Demand for green tourism is showing a surge among inhabitants that have become wealthy. On the other hand, it is the response to the farm village development and industrialization measures necessary for the green tourism demand of city inhabitants along with a movement to make possible the 'New Farm Village,' which has kept the interaction between urban and farm village life active. This study aims to describe a new wave of farm village promotion taking place mainly on Guest Farms in Sichuan in China and it's influence on the farm village economy and the farmhouse economy.
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© 2010 The Agricultural Marketing Society of Japan
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