The rapid appreciation of the yen has contributed to stagnation in the export of Japanese strawberry. Japan hopes to expand strawberry exports, yet the exchange rate becomes a serious concern for future expansion. While others have clarified that transport cost reduction is an effective approach for the export expansion of Japanese strawberry, the influence of exchange rate fluctuations has not considered. Thus, this study examines the impacts of exchange rate fluctuations and transport cost reduction considering exchange rate fluctuations on the export of Japanese strawberry in Hong Kong market. The main results of the analysis are as follows. Firstly, the volume of export decreases by 14 percent when the yen appreciates by 13 percent. Secondly, transport cost reduction is also an effective approach for the export expansion of Japanese strawberry even if the yen appreciates.
