It is important to analyze the development of Farmers Markets. This The clarifies the development of Farmers Markets in area in which market competition is occuring, Tanabe City, Wakayama Prefecture, Japan. The main conclusions of this paper summarized as follows. There are three management styles, consisting of a 'community business type (kitera)', a 'JA Farmers Market type (kisaikan)', and a 'corporate management type (yottette)'. The primary distinction between the three types is compartmentalization in collection area and sales area. The 'coexistence and co-prosperity' of Farmers Markets in competing areas was found to be possible by the characteristic of management and the compartmentalization in collection area and sales area. Further, reservations by shippers and reservations by repeat customers was maintained through techniques such as urban-rural interchange.
