抄録
The vegetables and fruits sales business by agricultural cooperatives had developed as a suitable sales method for the nationwide wholesale market system, which had developed simultaneously in the rapid economic growth period. The business had advanced through practicing marketing activities fully in the low economic growth period. After entering the globalization age, the business has been reorganized and diversified in response to the changes in vegetables and fruits market structure. The present features of the business are various sales methods for various farmers, expansion in relating business areas, creation of relationships with various concerned parties, and a stratified business system. Although the business is diversified in response to the market conditions each agricultural cooperation is facing, improvement of production capability and response to market needs are fundamentals of sales business by agricultural cooperatives still now.
