産地集荷市場の卸売業者と産地出荷業者との提携による市場機能強化に関する研究

長野県北信地域等の果実市場を事例として

抄録

A case study of two shipping point markets located in a fruit producing area of northern Nagano Prefecture was conducted to provide insights for shipping organizations and other traders in fruit and vegetable producing areas to improve sales. First, we clarified the collection and delivery processes in shipping point markets and compared these processes with those of agricultural cooperatives operating in the same area. Second, we elucidated sales to mass retailers outside the prefecture and other customers through collaborations between the market wholesalers and traders in the producing areas. We also examined how market functions are strengthened through this trade and how original products and value added fruits are created. The results showed that in the markets of these production areas, wholesalers collect fruit and other products produced in Nagano Prefecture from producers and sell them on to shippers in the producing area and other wholesalers, who then resell them to mass retailers outside the prefecture and to other buyers. Shippers in the producing areas were found to strengthen market functions by performing jobs such as sorting, storage, packing, and delivery themselves. Furthermore, the wholesalers, through collaboration with specific shippers in producing areas, had incorporated functions not traditionally performed by wholesalers into the market and achieved market sales of original products and value added products.