In China, compared with large-scale stores such as GMS, small retail stores occupy a 6:4 ratio share in the Chinese retail market. Therefore, some Japanese food manufacturers have focused on using these small retail stores as a means to enter the Chinese market. This study analyzes the functions of small-scale retail stores in China using case studies of Company A and Company B, both which have successfully expanded sales channels using small-scale retail stores. The research implication considers the specific strategies used by both companies to expand sales using small retail stores.
