1980年代以降の果実需要減少の特徴

抄録

The change in demand of fresh fruits was analyzed by the Survey of Vegetables and Fruits, and the Family Income and Expenditure Survey. The demand of fresh fruits could be divided into three periods which divided by the collapse of bubble economy and the 2008 financial crisis. In the first and third period, there was negative correlation between the wholesale quantity and price, while it couldn't be found in the second period. Though the consumption of fruit is thought to increase by aging, the quantity of fresh fruit purchase of young family was decreasing by year in the first period. Though the increase in quantity in fresh fruit purchase by year was recovered in the second period, the quantity in fresh fruit purchase of total family was still decreasing because of large quantity gap of fresh fruit purchase between the generation.