着地型観光の促進とインバウンド需要の獲得におけるインターンシップの役割

日本の茶産業を事例に

抄録

Internships are being used to attract foreign visitors to Japan. This study explores the benefits and challenges associated with generating external demand through internships in Japan's tea industry. The core business of the case study company is cross-border e-commerce and tea tours. Foreign interns are indispensable in this, and most of them have the advantage of English language skills, which are useful for increasing demand in countries outside of Japan. The case study company not only offers foreign students an immersive experience of tea making during their internship, but also continues to engage them after their course completion with the long-term objective of overseas expansion. Thus, in addition to hiring local employees, a foreign internship system can help enhance community-based tourism.