In this article, we clarified what constitutes good management strategy for entrepreneurial farm businesses that sustain rural society in the agriculturally disadvantageous areas. Using a partial Porter’s value chain analysis, we extracted elements of management strategy for the farm business by analyzing the business performance of two enterprises involved in farming business in Hiroshima Prefecture. Entrepreneurial farm businesses are expected to contribute to sustaining Japan’s agriculture. However, there are many problems that must be overcome to succeed. To address these, management strategy as an approach encompassing an enterprise-community relationship is needed. The results of the research clarified that constructing a management strategy that creates deep partnerships with rural community, that solves rural problems according to the company’s strengths, and that aims to the company’s development are important.
