In recent years, major Japanese frozen vegetable development importers have envisioned South America as a new production area. The reason is that relations with China, which is the main production area, have changed and it is necessary to diversify risks. However, it has not been implemented in earnest yet. The purpose of this study is to elucidate the conditions and causes for this. The research compares this new potential with contemporary Chinese production, focusing on quality and price. Analysis included the case of Japan’s largest company specializing in Development Import, which is also developing and importing in Ecuador. The research revealed that Ecuadorian products have a very low advantage over Chinese products at this time. However, Ecuadorian producers were also found to be fully accepting the guidance of a major Japanese Development Importer to solve various problems. In the medium to long term, there is a possibility that the destination countries for development and import will expand to South America.
