中国における水産食品製造企業の対日輸出の維持の一因に関する考察

−山東省の中国水産加工企業Y社をもとに−

抄録

This study focuses on Chinese seafood manufacturing enterprises that mainly serve the Japanese market amid declining exports of Chinese fishery products to Japan. Based on an analysis of the actual situation of cost reduction and diversification strategies through alliances with Japanese seafood importers, the research elucidated a primary factor in maintaining exports to Japan. Our main findings are as follows. First, the decline in exports to Japan by Chinese fishery companies not only resulted from growing demand in the American and European markets and the low difficulty in exporting to Japan, but also due to a significant increase in the purchase price in American and European markets in recent years. Second, the company managed to reduce the cost of raw materials for mackerel and procure large quantities of rare cod fish through the “full standard purchase” purchasing method at the procurement stage. Third, the partnership with Japanese-affiliated seafood exporter R Corporation at the sales stage enabled the company to implement strategies to diversify its products and sales channels. These strategies resulted in increased exports to Japan and a significant increase in export value to the EU and other regions.