2022 年 31 巻 3 号 p. 38-48
This paper provides a prospective development direction for agricultural market research in response to environmental change. In recent years, the development of causal inference and game theory in economics has spread to many fields of social science, including political science and business administration. Agricultural market research has accumulated studies centered on detailed case analyses, and in light of recent trends in the social sciences, where analytical methods have become increasingly sophisticated, we have considered where we stand in this field. To accomplish this, we first identified the recent progress in the social sciences as scientification. We then summarized the characteristics of sociology, which is considered non-scientific research. The direction of agricultural market research is then presented in terms of similarities and differences with sociology. The research concludes with specific discussion of the following three points: 1) agricultural structure analysis, 2) policy analysis, and 3) analysis of non-economic motivations for behavior.