The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
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The Benefits and Continuation of Corporate Partnership in Community Supported Agriculture
A Focus on Distribution Systems and Member Needs
Takashi FUNATSU, Atsushi TANAKA, Masaya KIKUCHI, Tomoaki UEMURA
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2024 Volume 32 Issue 4 Pages 50-59

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Abstract
This study examines, through case studies, the benefits of and requirements for the continuation of company collaborative Community Supported Agriculture (CSA). The benefits of corporate partnership for farms were an increase in the number of CSA members with broader geographic coverage and a contribution to improved farm management. Many of the member attributes were common and the price range was in line with consumer needs. However, corporate members tended to be less satisfied than general members. Based on these findings, suggestions are made for continuing and expanding the initiative. Members value the enjoyment of seasonal produce and the sympathy for the CSA. Therefore, it is important to produce seasonal items at a price that is not unreasonable for members and that will also increase income for the producer, and to find ways to attract additional customers. Such initiatives have the potential to address the challenges faced by CSAs that have been identified in previous studies, as well as to contribute to the achievement of policy objectives.
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© 2024 The Agricultural Marketing Society of Japan
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