Abstract
In recent years, problems with the maintenance and continuation of agriculture are becoming more apparent owing to the aging of farmers and the shortage of producers in disadvantaged areas. This study aims to identify management innovation strategies by applying Creating Shared Value (CSV) theory to the efforts of entrepreneurial farm business, which is yielding business diversification in Hiroshima Prefecture. The results revealed the following three major points. First, in the “product and market review,” corporate agricultural management recognized the local situation as a social issue and created economic value by attempting to create high value-added production using local resources. Second, in the “review of value chain,” corporate agricultural management was trying to establish an agricultural production system based on collaboration with stakeholders and resource recycling, with a view to utilizing abandoned farmland. Third, in terms of “cluster formation,” corporate agricultural management was trying to form clusters with stakeholders by taking over businesses that were difficult to manage, collaborating with farmers, and developing business diversification.
