観光リピート需要における満足感非経由要因の把握と戦略的含意

－石見銀山を対象としたケーススタディ－

抄録

Although studies have been made on factors in repeat demand for tourism, but there is a little agreement on satisfaction-non-based factors. Therefore, in this paper, the existence of the satisfaction-non-based factors has been verified by the quantitative analysis. In addition, we have clarified the signification of these factors: for instance, the sense of anticipation, the renewal of preference by experiments and so on. Finally, we have proposed the strategic implications regarding the repeat demand creation for tourism by taking satisfaction-non-based factors into consideration.